Definition of disruption
Most disruptive companies are in the technology sectors. A company that has developed a new technology that offers something refreshingly new.
A company can be disruptive in various ways. It might take away demand from other industries by creating something new and innovative that satisfies old consumer demands better.
Disruptive companies bring about new business ideologies that force other companies and industries to change in order to keep up. They create a ripple globally, changing economies in its wake.
When a new company arrives that is offering a never before seen goods or services that fulfill either a completely new demand or existing demand in an excellent way.
Example the Online Channel plays without interruption, there was no disruption of content from the viewer point of view.
The key point of disruption is innovation.