Overall –

Why a Backpack ?

There is an ever present complexity level of doing a professional live broadcast of an event or feature. Audio and Video Quality must and is matched by others.

The Client – has to think he/she can do the best webcast – this is present on every on the fly producers mind – there is some ego involved with the technical mastery of different technical areas.

Things like “the show must go on” and get it in “one take.” come into play for the broadcast to be a success.

This is a phenomena and a industry term for “on the fly” broadcast. Spawned from the old days when radio and tv was live and people would come in to the studio to perform or do a show live in front of audience and the tv/radio medium.

On the fly vs. pre-recorded.

It’s one thing to make a recording on a go pro. They bring it back to the computer, download, offload/edit or transfer – then they edit and re-upload a completed and “mixed” project.

The “On the Fly” broadcast is a one or two camera shoot whereby in real time you can make a program without having to record it and edit it separately.

The industry is defining itself – so all you think about go pro is on your mind then you think about action. But the action they are filming is not based on a live webcast.

The industry has no definition between camera and live webcast. The public knows what they are because they have heard the term streaming and go pro.

Similar as apple began to market itunes and others were selling mp3 players.
Bother were defining the industry with a device that nobody had ever used before.

So the challenge. Barriers to the Market. Any one of these not working in tandem will not be a broadcast. This is a part of a checklist we use to make sure broadcast is ready.

Main Barriers –
1. Computer System in General
2. Operating System
3. Software
4. USB/HDMI Connections
5. Network/Wireless
6. Wireless Speed
7. Encoder
8. Capture
9. Camera
10. Camera Audio
11. Camera Memory
12. File Format
13. Video Output Format
14. Channel URL
15. Publishing Point Uplink
16. Bandwidth for Viewers
17. Archives of Streams / Recordings
18. Pay Per View
19. Tickets/Coupons
20. Tracking
21. Advertising
22. Promotion
23. Monetization
24. Success

We have identified 40+ extreme growth markets – these support “on the fly”

The clients in the market we identified will be next…

We focus on 3

Trade Shows
Auto & Events
Churches